Thinking About Hiring Your First SDR? Here’s What It’ll Really Cost You (And Why Sales Hatch is a Smarter Move)
Hiring your first Sales Development Representative (SDR) can seem like the perfect solution to driving more sales, but the real costs can add up quickly for a small business. From salary and tools to management overhead and hidden expenses, hiring internally may not be as efficient as it seems. Here’s a breakdown of what it truly costs to hire an SDR internally, and why partnering with Sales Hatch could save you time, money, and resources.
1️ Base Salary & On-Target Earnings (OTE)
The typical SDR salary starts around $60K-$75K per year, but when you add bonuses, commissions, and employer taxes, the cost can quickly exceed $120K-$140K annually—for just one SDR.
2️ Tools & Technology
Supporting one SDR requires several essential tools:
3️ Management Costs
Without proper guidance, an SDR won’t thrive. Hiring a sales manager could add $120K-$180K to your budget annually. Managing them yourself means dedicating 15-25 hours a week to training and support.
4️ Recruitment & Training
Hiring and onboarding SDRs bring hidden costs. Recruitment fees alone are around $12K-$15K per SDR, with training at about $7K-$10K. And since it takes 4-6 months to become fully productive, you’re covering their salary without seeing immediate returns. Total cost? $130K-$160K if all goes smoothly.
So, What’s the Alternative?
Instead of the long, costly process of internal hiring and management, partner with Sales Hatch for SDR-as-a-Service. We provide a fully trained, managed team, delivering high-quality sales development without the in-house overhead. Here’s why it makes sense:
1️ Tools & Technology Included
Our tech stack includes all the essential tools, bundled at a fraction of the cost of setting up internally.
2️ Experienced SDRs on Demand
Get a dedicated team of SDRs, fully trained and ready to start filling your pipeline immediately.
3️ Full Management Covered
We handle SDR performance and oversight, so you can focus on growth.
4️ Cost-Effective Solution
A 6-month engagement with Sales Hatch costs $30K-$70K—far less than the cost of an internal SDR team. Plus, we guarantee pre-qualified meetings based on your goals.
5️ Guaranteed Results
Sales Hatch partners deliver 6-16 qualified appointments within the first month, depending on your service level—so you’re paying for results, not just effort.
